Community Commitment and Involvement
It is our aim to promote small business and entrepreneurial leadership through stewardship. We are known for our Merchant Care but also for strong customer engagements with support for internal risk in payments, bank underwriting, account management and technical support teams - all to ensure a transparent payments experience.
We constantly examine how we serve our merchants and their customers, their suppliers and their employees, with a constant sense of how we benefit others in our communities. Our guiding principles point to our core values of learning and leadership:
● Competence – being known for reasoned and balanced opportunities
● Character – recognized and wholly trusted in our communities
● Goodwill - promote best practices for excellence in business
enTrust Merchant Services makes it a priority to give back to the community through our exclusive Merchant Care Program. We are advocates and fundraising champions for Pediatric Cancer Foundation of the Lehigh Valley. For other non-profits, we promote their growth and mission and pursue opportunities for meaningful engagement with their boards’ leadership development and community affairs.
We also invest in our local and regional Chambers of Commerce and networking organizations. Our principal, Mike Lichtenberger, is a member of the Board of Governors for the Greater Lehigh Valley Chamber of Commerce. Mike is currently the Chair of the Small Business Council and serves on the Joint Diversity & Business Council to ensure collaboration with regional chambers and mission councils throughout the Lehigh Valley. Mike's leadership brings focus to the key initiatives of the Chamber's SBC - namely, Excellence in Business, the annual Snowball Gala for charity, and its annual Small Business Summit.
Lichtenberger, and his wife Judy have been long-term volunteers at the State Theatre for the Performing Arts where they have made Merchant Care a priority. In addition to supporting the State Theatre at show time, enTrust Merchant Services - together with BAC | Credomatic - have been show sponsors.
We believe in the human potential through education and community development. Lichtenberger holds a seat on the Business Department's Advisory Board for Lehigh Carbon Community College with leadership and strategy contribution. Mike is known for his mentoring at LCCC’s Business Enterprise Center to advance learning and regional business development. Making a difference for local high school students, Mike published an innovative curriculum for Allentown School District’s CareerLinking Academy focused on high-demand occupations in the Greater Lehigh Valley Region.
Our Group Executive, Mike Lichtenberger, was appointed in 2019 to the LANTa Regional Transportation Board by the Northampton County Executive. Mike serves on various LANTa committees. For more than two decades, Lichtenberger has been in leadership positions at USA Hockey, the national governing body for the sport of ice hockey. Lichtenberger was appointed coach in chief in the Atlantic District, and serves the American Collegiate Hockey Association as their national coach in chief.
We continually seek opportunities to assist others whether it be for new start-ups, business planning and development for emerging small businesses, and mentoring.
We know there is nothing standard about making a difference in the lives of those calling the Lehigh Valley their home.
How You Can Get Involved:
There are many ways to give back and get involved locally. Check back for events and fundraisers in our area! For now, click on any of the logos above and visit their websites for more info.